@article{SchmaehKoehlerHofmann2018,
  author    = {Marco Schm{\"a}h and Daniela K{\"o}hler and Ricarda Hofmann},
  title     = {Nachhaltiges Beziehungsmanagement im Influencer Marketing},
  journal   = {Marke 41 : das neue Journal f{\"u}r Marketing},
  number    = {4},
  pages     = {56 -- 64},
  url       = {http://www.marke41.de/content/nachhaltiges-beziehungsmanagement-im-influencer-marketing},
  year        = {2018},
}