@article{Nufer2019,
  author    = {Gerd Nufer},
  title     = {Guerilla Marketing – unorthodoxes Marketing von David im Kampf gegen Goliath},
  journal   = {PraxisWissen Marketing},
  number    = {1},
  pages     = {69 -- 85},
  doi       = {10.15459/95451.32},
  year        = {2019},
}