@article{SchmaehWaltmann2018,
  author    = {Marco Schm{\"a}h and Verena Waltmann},
  title     = {Wie man automatischen Content sinnvoll nutzen kann},
  journal   = {Marke 41 : das neue Journal f{\"u}r Marketing},
  number    = {3},
  pages     = {8 -- 16},
  url       = {http://www.marke41.de/},
  year        = {2018},
}