@article{TillmannsHofstedeKrafftetal.2017,
  author    = {Sebastian Tillmanns and Frenkel ter Hofstede and Manfred Krafft and Oliver G{\"o}tz},
  title     = {How to separate the wheat from the chaff: improved variable selection for new customer acquisition},
  journal   = {Journal of marketing : JM},
  volume    = {81},
  number    = {2},
  pages     = {99 -- 113},
  doi       = {10.1509/jm.15.0398},
  year        = {2017},
}