@incollection{BuehlerNufer2014,
  author    = {Andr{\'e} B{\"u}hler and Gerd Nufer},
  title     = {What corporate management can learn from sports},
  booktitle = {International sports marketing : principles and perspectives},
  editor    = {Andr{\'e} B{\"u}hler and Gerd Nufer},
  isbn      = {978-3-503-14141-8},
  year      = {2014},
}