TY  - CHAP
U1  - Buchbeitrag
A1  - Bühler, André
A1  - Nufer, Gerd
ED  - Bühler, André
ED  - Nufer, Gerd
T1  - What corporate management can learn from sports
T2  - International sports marketing : principles and perspectives
N2  - Although sports is generally defined as motor activity, it has always been much more than that. Since management and sports follow the same objective of achieving highest performance, correlation between these two fields nowadays become increasingly interesting in terms of corporate strategy. This chapter aims to point out how organisations as well as individuals can benefit from the general and psychological values and strategies of sports, by first looking at the general framework of professional sports an futher applying approaches from various types of sports directly to certain business functions like general management, human resource management and marketing management. The chapter concludes with an international case study and brief outlook.
KW  - Sport
KW  - Marketing
KW  - Internationales Management
Y1  - 2014
SN  - 978-3-503-14141-8
SB  - 978-3-503-14141-8
SP  - 358
EP  - 375
S1  - 19
PB  - Erich Schmidt Verlag
CY  - Berlin
ER  -