@article{Nufer2020, author = {Gerd Nufer}, title = {Neuromarketing – Grundlagen, Best-Practice-Beispiele aus dem Handel und kritische W{\"u}rdigung}, journal = {PraxisWissen : German journal of marketing}, number = {1}, pages = {53 -- 68}, doi = {10.15459/95451.40}, url = {https://arbeitsgemeinschaft.marketing/afm-praxiswissen-01-2020}, year = {2020}, }