@book{BathDrostKlein2023,
  author    = {Johanna Bath and Yorck-Richard Drost and Hansj{\"o}rg Klein},
  title     = {Guerilla Innovationsmanagement : Was Innovationsmanager von Guerilla Marketing lernen k{\"o}nnen},
  isbn      = {978-3-658-41734-5},
  doi       = {10.1007/978-3-658-41734-5},
  year      = {2023},
}