@incollection{BuehlerHaeuserNufer2013,
  author    = {Andr{\'e} B{\"u}hler and Hans-Georg H{\"a}user and Gerd Nufer},
  title     = {Neuromarketing im Sport},
  booktitle = {Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing},
  edition   = {3., v{\"o}llig neu bearbeitete Auflage},
  editor    = {Gerd Nufer and Andr{\'e} B{\"u}hler},
  isbn      = {978-3-503-14119-7},
  year      = {2013},
}