TY  - BOOK
U1  - Buch
A1  - Herzog, Bodo
T1  - Classical economics meets behavioral economics. - (Behavioral economics ; part 1)
N2  - Behavioral economics links social, cognitive and emotional elements to help understand and explain the economic decision-making of individuals and institutions. The focus of research in behavioral economics is on individual choice and the motives underlying that choice. This study booklet introduces the key features and ideas of behavioral economics.
Y1  - 2011
SP  - 96
S1  - 96
PB  - Europäische Fernhochschule Hamburg
CY  - Hamburg
ER  -