@article{SchmaehEssen2017,
  author    = {Marco Schm{\"a}h and Tobias von Essen},
  title     = {Wie man Social Selling richtig macht},
  journal   = {Marke 41 : das neue Journal f{\"u}r Marketing},
  number    = {2},
  pages     = {50 -- 55},
  url       = {http://www.marke41.de/content/wie-man-social-selling-richtig-macht},
  year        = {2017},
}