TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Münch, Jürgen
A1  - Trieflinger, Stefan
A1  - Lang, Dominic
ED  - Felderer, Michael
ED  - Hasselbring, Wilhelm
ED  - Rabiser, Rick
ED  - Jung, Reiner
T1  - What's hot in product roadmapping? : Key practices and success factors
T2  - Software Engineering 2020 : Fachtagung des GI-Fachbereichs Softwaretechnik, 24.-28. Februar 2020, Innsbruck, Austria - (GI-Edition : Lecture notes in informatics : proceedings ; 300)
N2  - Context: Organizations are increasingly challenged by dynamic and technical market environments. Traditional product roadmapping practices such as detailed and fixed long-term planning typically fail in such environments. Therefore, companies are actively seeking ways to improve their product roadmapping approach.
Goal: This paper aims at identifying problems and challenges with respect to product roadmapping. In addition, it aims at understanding how companies succeed in improving their roadmapping practices in their respective company contexts.
Method: We conducted semi-structured expert interviews with 15 experts from 13 German companies and conducted athematic data analysis.
Results: The analysis showed that a significant number of companies is still struggling with traditional feature-based product-roadmapping and opinion-based prioritization of features. The most promising areas for improvement are stating the outcomes a company is trying to achieve and making them part of the roadmap, sharing or co-developing the roadmap with stakeholders, and establishing discovery activities.
KW  - product management
KW  - product roadmap
KW  - roadmapping
KW  - product discovery
KW  - innovation
Y1  - 2020
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-30448
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-30448
UR  - https://dl.gi.de/handle/20.500.12116/31752
SN  - 1617-5468
SS  - 1617-5468
SN  - 978-3-88579-694-7
SB  - 978-3-88579-694-7
SP  - 31
EP  - 32
S1  - 2
PB  - Gesellschaft für Informatik
CY  - Bonn
ER  -