@inproceedings{YamanFagerholmMunezeroetal.2016, author = {Sezin Gizem Yaman and Fabian Fagerholm and Myriam Munezero and J{\"u}rgen M{\"u}nch and Mika Aaltola and Christina Palmu and Tomi M{\"a}nnist{\"o}}, title = {Transitioning towards continuous experimentation in a large software product and service development organisation – a case study}, booktitle = {Product-focused software process improvement : 17th International Conference, PROFES 2016, Trondheim, Norway, November 22-24, 2016, proceedings}, editor = {Pekka Abrahamsson}, pages = {344 -- 359}, doi = {10.1007/978-3-319-49094-6\_22}, year = {2016}, }