TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Yaman, Sezin Gizem
A1  - Fagerholm, Fabian
A1  - Munezero, Myriam
A1  - Münch, Jürgen
A1  - Aaltola, Mika
A1  - Palmu, Christina
A1  - Männistö, Tomi
ED  - Abrahamsson, Pekka
T1  - Transitioning towards continuous experimentation in a large software product and service development organisation – a case study
T2  - Product-focused software process improvement : 17th International Conference, PROFES 2016, Trondheim, Norway, November 22-24, 2016, proceedings
N2  - Context: Companies need capabilities to evaluate the customer value of software intensive products and services. One way of systematically acquiring data on customer value is running continuous experiments as part of the overall development process. Objective: This paper investigates the first steps of transitioning towards continuous experimentation in a large company, including the challenges faced. Method: We conduct a single-case study using participant observation, interviews, and qualitative analysis of the collected data. Results: Results show that continuous experimentation was well received by the practitioners and practising experimentation helped them to enhance understanding of their product value and user needs. Although the complexities of a large multi-stakeholder business to-business (B2B) environment presented several challenges such as inaccessible users, it was possible to address impediments and integrate an experiment in an ongoing development project. Conclusion: Developing the capability for continuous experimentation in large organisations is a learning process which can be supported by a systematic introduction approach with the guidance of experts. We gained experience by introducing the approach on a small scale in a large organisation, and one of the major steps for future work is to understand how this can be scaled up to the whole development organisation.
KW  - continuous experimentation
KW  - experiment-driven software development
KW  - product management
KW  - lean startup
KW  - customer development
KW  - customer involvement
KW  - organisational transition
KW  - agile software development
KW  - case study
Y1  - 2016
SN  - 978-3-319-49094-6
SB  - 978-3-319-49094-6
U6  - https://doi.org/10.1007/978-3-319-49094-6_22
DO  - https://doi.org/10.1007/978-3-319-49094-6_22
SP  - 344
EP  - 359
S1  - 16
PB  - Springer
CY  - Cham
ER  -