TY - CHAP U1 - Konferenzveröffentlichung A1 - Münch, Jürgen A1 - Trieflinger, Stefan A1 - Lang, Dominic ED - Franch, Xavier T1 - What’s hot in product roadmapping? Key practices and success factors T2 - Product-focused software process improvement : 20th International Conference, PROFES 2019, Barcelona, Spain, November 27-29, 2019, proceedings. - (Programming and software engineering ; 11915) N2 - Context: Organizations are increasingly challenged by dynamic and technical market environments. Traditional product roadmapping practices such as detailed and fixed long-term planning typically fail in such environments. Therefore, companies are actively seeking ways to improve their product roadmapping approach. Goal: This paper aims at identifying problems and challenges with respect to product roadmapping. In addition, it aims at understanding how companies succeed in improving their roadmapping practices in their respective company contexts. The study focuses on mid-sized and large companies developing software-intensive products in dynamic and technical market environments. Method: We conducted semi structured expert interviews with 15 experts from 13 German companies and conducted a thematic data analysis. Results: The analysis showed that a significant number of companies is still struggling with traditional feature based product-roadmapping and opinion based prioritization of features. The most promising areas for improvement are stating the outcomes a company is trying to achieve and making them part of the roadmap, sharing or co-developing the roadmap with stakeholders, and the establishing discovery activities. KW - product management KW - product strategy KW - product roadmap KW - roadmapping KW - product discovery KW - agile transformation KW - product design KW - innovation Y1 - 2019 SN - 978-3-030-35333-9 SB - 978-3-030-35333-9 U6 - https://doi.org/10.1007/978-3-030-35333-9_29 DO - https://doi.org/10.1007/978-3-030-35333-9_29 SP - 401 EP - 416 S1 - 16 PB - Springer CY - Cham ER -