@incollection{BrandtStraehle2015, author = {Timo Brandt and Jochen Str{\"a}hle}, title = {The sustainable fashion oxymoron - want vs act!}, booktitle = {Emotionalizing fashion retail : the guide for retail success}, editor = {Jochen Str{\"a}hle}, isbn = {978-3-7347-5821-8}, year = {2015}, }