TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Trieflinger, Stefan
A1  - Münch, Jürgen
A1  - Petrik, Dimitri
A1  - Lang, Dominic
T1  - Why traditional product roadmaps fail in dynamic markets: global insights
T2  - Product-Focused Software Process Improvement : 23rd International Conference, PROFES 2022, Jyväskylä, Finland, 21–23 November 2022, proceedings (Lecture notes in computer science ; 13709)
N2  - Context: Companies that operate in the software-intensive business are confronted with high market dynamics, rapidly evolving technologies as well as fast-changing customer behavior. Traditional product roadmapping practices, such as fixed-time-based charts including detailed planned features, products, or services typically fail in such environments. Until now, the underlying reasons for the failure of product roadmaps in a dynamic and uncertain market environment are not widely analyzed and understood.

Objective: This paper aims to identify current challenges and pitfalls practitioners face when developing and handling product roadmaps in a dynamic and uncertain market environment.

Method: To reach our objective we conducted a grey literature review (GLR).

Results: Overall, we identified 40 relevant papers, from which we could extract 11 challenges of the application of product roadmapping in a dynamic and uncertain market environment. The analysis of the articles showed that the major challenges for practitioners originate from overcoming a feature-driven mindset, not including a lot of details in the product roadmap, and ensuring that the content of the roadmap is not driven by management or expert opinion.
KW  - product roadmap
KW  - product management
KW  - agile methods
KW  - UX
Y1  - 2022
SN  - 978-3-031-21388-5
SB  - 978-3-031-21388-5
U6  - https://doi.org/10.1007/978-3-031-21388-5_26
DO  - https://doi.org/10.1007/978-3-031-21388-5_26
SP  - 382
EP  - 389
S1  - 8
PB  - Springer
CY  - Cham
ER  -