TY - BOOK U1 - Buch A1 - Herzog, Bodo T1 - Neuroeconomics - the economics of human brains. - (Behavioral economics ; part 3) N2 - Neuroeconomics is the interdisciplinary study by neuroscientists and economists of the complex brain interactions between controlled and autonomic (or automatic) processes, and between cognitive and affective brain systems and the implications for economic behavior and the overall economy. Y1 - 2012 SP - 100 S1 - 100 PB - Europäische Fernhochschule Hamburg CY - Hamburg ER -