@article{Nufer2016,
  author    = {Gerd Nufer},
  title     = {Ambush marketing in sports : an attack on sponsorship or innovative marketing?},
  journal   = {Sport, business and management : an international journal : SBM},
  volume    = {6},
  number    = {4},
  pages     = {476 -- 495},
  doi       = {10.1108/SBM-05-2013-0008},
  year        = {2016},
}