@inproceedings{Heger2017,
  author    = {Roland Heger},
  title     = {Measuring preparedness of web communication for a positive digital experience of international prospects right at the beginning of the customer journey : survey results},
  booktitle = {Digital Enterprise Computing (DEC 2017) : July 11 - 12, 2017, B{\"o}blingen, Germany. - (Lecture notes in informatics (LNI) - proceedings ; volume P-272)},
  editor    = {Alexander Rossmann},
  pages     = {159 -- 170},
  year      = {2017},
}