@incollection{NuferBuehlerJuergens2017,
  author    = {Gerd Nufer and Andr{\'e} B{\"u}hler and Sarah J{\"u}rgens},
  title     = {The management of football brands : brand identity management illustrated by Borussia Dortmund},
  booktitle = {Routledge handbook of football marketing},
  editor    = {Nicolas Chavanat},
  isbn      = {978-1-138-28932-1},
  year      = {2017},
}