@article{SchmaehJockelOtto2017,
  author    = {Marco Schm{\"a}h and Sandra Jockel and Annika Otto},
  title     = {Mit Social Influencern ein positives Image aufbauen},
  journal   = {Sales management review : Zeitschrift f{\"u}r Vertriebsmanagement},
  volume    = {26},
  number    = {3},
  pages     = {28 -- 36},
  year        = {2017},
}