@article{FeinSchmaeh2017,
  author    = {Hans-Andreas Fein and Marco Schm{\"a}h},
  title     = {Wie Maschinenbauer dem starken Preisdruck begegnen},
  journal   = {Sales management review : Zeitschrift f{\"u}r Vertriebsmanagement},
  volume    = {26},
  number    = {3},
  pages     = {68 -- 72},
  year        = {2017},
}