TY  - CHAP
U1  - Buchbeitrag
A1  - Strähle, Jochen
A1  - Kreuzhermes, Sarah
T1  - Impact of sustainable manufacturing standards for retail brands
T2  - Green fashion retail
N2  - The purpose of this paper is to define what impacts sustainable manufacturing standards have for retail brands concerning the communication policy and to find possible solutions of how the companies can deal with them. Therefore, sustainable standards and the impacts on the internal and external communication are described. The enclosed discussion finds possible solutions for the negative impacts. A literature discussion has been conducted to investigate the purpose. Generally, there are many impacts fashion retails have to consider, if they want to transform their company to become more sustainable, because only the impacts on a defined part of the communication policy were huge. A limitation of this paper is that the proposals how retailers could deal with the impacts of the transformation of the company toward more sustainability need further research and tests until they are practicable.
KW  - sustainable textile standards
KW  - communication policy
KW  - internal communication
KW  - external communication
KW  - impacts of sustainability for fashion retail brands
Y1  - 2017
SN  - 978-981-10-2440-5
SB  - 978-981-10-2440-5
U6  - https://doi.org/10.1007/978-981-10-2440-5_5
DO  - https://doi.org/10.1007/978-981-10-2440-5_5
SP  - 77
EP  - 93
S1  - 17
PB  - Springer
CY  - Singapore
ER  -