@article{Heger2017,
  author    = {Roland Heger},
  title     = {B-to-B-Preise : Wertorientierung gewinnt an Bedeutung},
  journal   = {Marketing Review St. Gallen},
  volume    = {34},
  number    = {6},
  pages     = {24 -- 32},
  year        = {2017},
}