@incollection{NuferBuehlerJuergens2016,
  author    = {Gerd Nufer and Andr{\'e} B{\"u}hler and Sarah J{\"u}rgens},
  title     = {Le management des marques en football : la gestion de marque identitaire illustr{\'e}e par le Borussia Dortmund},
  booktitle = {Marketing du football},
  editor    = {Nicolas Chanavat},
  isbn      = {978-2-7178-6814-2},
  year      = {2016},
}