TY - GEN U1 - Sonstiges ED - Bug, Peter T1 - Fashion and film : moving images and consumer behavior N2 - This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective. KW - fashion film KW - retail film KW - fashion moving images KW - fashion retail social media KW - fashion retail media KW - Mode KW - Handel KW - Video Y1 - 2020 SN - 2366-8776 SS - 2366-8776 SN - 978-981-13-9542-0 SB - 978-981-13-9542-0 U6 - https://doi.org/10.1007/978-981-13-9542-0 DO - https://doi.org/10.1007/978-981-13-9542-0 SP - 301 S1 - 301 PB - Springer CY - Singapore ER -