TY  - CHAP
U1  - Buchbeitrag
A1  - Strähle, Jochen
A1  - Gräff, Chantal
T1  - The role of social media for a sustainable consumption
N2  - This study focuses on the different roles of social media for the promotion of a sustainable lifestyle, behaviour and consumption, especially with regard to the typically non-ethical fashion industry. Research findings include eight roles of social media influencing a sustainable consumption contrary to prior research naming one to five impacts. Results show that social media educates and engages the young and ethically interested target group besides increasing supply chain transparency and brand or theme awareness. Furthermore, social media provides a platform for organisations’ relationship management and social interaction since users get empowered to share experiences which leads to a higher level of trust.
KW  - social media
KW  - sustainability
KW  - sustainable consumption
KW  - fashion
KW  - E-WOM
Y1  - 2017
SN  - 978-981-10-2440-5
SB  - 978-981-10-2440-5
U6  - https://doi.org/10.1007/978-981-10-2440-5_12
DO  - https://doi.org/10.1007/978-981-10-2440-5_12
SP  - 225
EP  - 247
S1  - 23
PB  - Springer
CY  - Singapore
ER  -