@article{SchmaehMarburger2023,
  author    = {Marco Schm{\"a}h and Svenja Marburger},
  title     = {Vertriebskanal f{\"u}r High-Involvement-Produkte},
  journal   = {Sales excellence},
  volume    = {32},
  number    = {10},
  pages     = {42 -- 45},
  url       = {https://www.springerprofessional.de/vertriebskanal-fuer-high-involvement-produkte/26149936},
  year        = {2023},
}