@article{Nufer2017,
  author    = {Gerd Nufer},
  title     = {Kreativit{\"a}t ist Trumpf : Fallstudie Ambush Marketing UEFA EURO 2016},
  journal   = {Horizonte : Forschung an Fachhochschulen in Baden-W{\"u}rttemberg},
  volume    = {49},
  pages     = {38 -- 39},
  url       = {https://www.koord.hs-mannheim.de/deutsch/horizonte.html},
  year        = {2017},
}