@book{NuferBuehler2015,
  author    = {Gerd Nufer and Andr{\'e} B{\"u}hler},
  title     = {Event-Marketing in Sport und Kultur : Konzepte - Fallbeispiele - Trends. - (Sportmanagement ; 7)},
  isbn      = {978-3-503-15894-2},
  year      = {2015},
}