TY  - BOOK
U1  - Buch
A1  - Lux, Moritz
A1  - Bug, Peter
T1  - Sole value – the sneaker resale market :
an explorative analysis of the sneaker resale market
N2  - The purpose of this explorative research paper is to examine the sneaker resale market and its typical processes in order to give a comprehensive overview over the secondary market for limited edition sneakers. Hypotheses are presented that will be analysed with the empirical research methods of expert interviews and sales data analysis. Amongst other findings, this paper shows that there is a complementary relationship between sneaker brands and the resale market; that product limitation is essential for value increases; that collaborations are necessary for sneaker brands to be relevant on the resale market and that the market is very fragmented. All combined circumstances described in this paper explain the sneaker resale market and its processes. Additionally, some outlooks on the future will be given with the help of expert interviewees and current developments on the market will be discussed.
KW  - sneaker resale
KW  - resale market
KW  - digital assortments
KW  - market analysis
KW  - fashion merchandising
KW  - retail marketing
KW  - fashion retail
Y1  - 2018
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-21187
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-21187
SP  - 41
S1  - 41
PB  - Hochschule Reutlingen
CY  - Reutlingen
ER  -