@article{SchmaehSchumacherJaegeretal.2019,
  author    = {Marco Schm{\"a}h and Alexander Schumacher and Kirsten J{\"a}ger and Raphael Kromer},
  title     = {Trends der Customer-Journey im B-to-B},
  journal   = {Marketing Review St. Gallen},
  volume    = {36},
  number    = {5},
  pages     = {68 -- 75},
  year        = {2019},
}