@article{RossmannWilkeKabaoglu2017, author = {Alexander Rossmann and Tim Wilke and H{\"u}seyin Kabaoglu}, title = {Current research on electronic word-of- mouth communication: literature analysis and further research directions}, journal = {AMA Winter Educators' Conference proceedings}, volume = {28}, pages = {D-10 -- D-19}, year = {2017}, }