TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Rossmann, Alexander
A1  - Wilke, Tim
A1  - Kabaoglu, Hüseyin
T1  - Current research on electronic word-of- mouth communication: literature analysis and further research directions
JF  - AMA Winter Educators' Conference proceedings
N2  - Electronic word-of-mouth (eWoM) communication has received a lot of attention from the academic community. As multiple research papers focus on specific facets of eWoM, there is a need to integrate current research results systematically. Thus, this paper presents a scientific literature analysis in order to determine the current state-of-the-art in the field of eWoM.
KW  - eWoM
KW  - electronic word-of-mouth
KW  - communication
KW  - literature analysis
Y1  - 2017
VL  - 28
SP  - D-10
EP  - D-19
S1  - 10
PB  - American Marketing Assoc.
CY  - Chicago, Ill.
ER  -