@incollection{StraehleJackson2018,
  author    = {Jochen Str{\"a}hle and Charline Susan Jackson},
  title     = {Merchandising in the music business},
  booktitle = {Fashion \& music},
  isbn      = {978-981-10-5637-6},
  doi       = {10.1007/978-981-10-5637-6\_9},
  year      = {2018},
}