TY  - CHAP
U1  - Buchbeitrag
A1  - Laake, Christina
A1  - Strähle, Jochen
ED  - Strähle, Jochen
T1  - Omni-channeling in the fashion industry : a prerequisite for emotional shopping experience?
T2  - Emotionalizing fashion retail : the guide for retail success
N2  - Purpose: The purpose of this paper is to analyze if omni-channeling is a prerequisite for physical stores to create an emotional shopping experience.

Findings: Due to the technological developments an changes in consumer behavior, the retailer needs to adapt digital tools and to offer services that link on- and offline channels ensuring an emotional shopping experience. Multi-channel retailers need to integrate their channels to satisfy the customer.
KW  - multichannel
KW  - omni-channel
KW  - emotional shopping experience
KW  - consumer behavior
KW  - retailing
Y1  - 2015
SN  - 978-3-7347-5821-8
SB  - 978-3-7347-5821-8
SP  - 61
EP  - 86
S1  - 26
PB  - Books on Demand
CY  - Norderstedt
ER  -