@incollection{MeyerBaeumer2020, author = {Denise Meyer and Thomas B{\"a}umer}, title = {Less meat, less heat - the potential of social marketing to reduce meat consumption}, booktitle = {Innovations for metropolitan areas: Intelligent solutions for mobility, logistics and infrastructure designed for citizens}, editor = {Patrick Planing and Patrick M{\"u}ller and Payam Dehdari and Thomas B{\"a}umer}, isbn = {978-3-662-60805-0}, doi = {10.1007/978-3-662-60806-7\_13}, year = {2020}, }