@incollection{NuferBuehlerChadwick2016,
  author    = {Gerd Nufer and Andr{\'e} B{\"u}hler and Simon Chadwick},
  title     = {Branding in sports},
  booktitle = {The Routledge companion to contemporary brand management},
  editor    = {Francesca Dall'Olmo Riley},
  isbn      = {978-0-415-74790-5},
  year      = {2016},
}