@inproceedings{RossSebastianBeathetal.2016,
  author    = {Jeanne Ross and Ina Sebastian and Cynthia Beath and Martin Mocker and Kate Moloney and Nils Fonstad},
  title     = {Designing and executing digital strategies : completed research paper},
  booktitle = {Digital innovation at the crossroads : ICIS 2016, International Conference on Information Systems, December 11 - 14, 2016, Dublin, Ireland : practice-oriented research},
  pages     = {1 -- 17},
  url       = {http://aisel.aisnet.org/icis2016/Practice-OrientedResearch/Presentations/2/},
  year      = {2016},
}