@article{RossBeathMocker2019,
  author    = {Jeanne Ross and Cynthia Beath and Martin Mocker},
  title     = {Creating digital offerings customers will buy : find the sweet spot between what technologies can deliver and what your customers need},
  journal   = {MIT Sloan management review},
  volume    = {61},
  number    = {1},
  pages     = {64 -- 69},
  year        = {2019},
}