TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Strähle, Jochen
A1  - Vater, Jacqueline
A1  - Freise, Matthias
T1  - Literature review of emotions in fashion shopping behavior
T2  - Conference Proceedings : Abstracts and articles presented at the second Colloquium on European Research in Retailing ; CERR 2014 ; 25.-27.09.2014, Universität Bremen
N2  - The purpose of this paper is to review, compare and contrast the body of published literature regarding consumer related emotions in fashion shopping behavior. This paper analyses 39 academic articles which focus on emotions in fashion shopping behavior between 2000 and 2013. Therefore articles which examine the influence of environmental stimuli in a retail setting as well as articles which focus on the impact of factors affecting individuals especially in shopping for fashion were analysed. Most of the articles are based on the SOR paradigm. A larger focus is recently placed on the research of emotions and consumers’ behavior in online fashion environments. The influence of stimuli, occurring in endogenous and exogenous ways, on consumers’ emotion and resulting behavior could be confirmed in most studies. However the determination of addressed emotions is already widely researched, the impact on consumers’ shopping behavior has to be analysed more detailed.
KW  - emotions
KW  - shopper behavior
KW  - offline shopping
KW  - fashion online shopping
Y1  - 2014
SN  - 978-3-00-047692-1
SB  - 978-3-00-047692-1
SP  - 70
EP  - 76
S1  - 7
PB  - Universität Bremen
CY  - Bremen
ER  -