TY  - BOOK
U1  - Buch
A1  - Gassmann, Oliver
A1  - Schuhmacher, Alexander
A1  - Zedtwitz, Maximilian von
A1  - Reepmeyer, Gerrit
T1  - Leading pharmaceutical innovation : how to win the life science race. - 3rd ed.
N2  - This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management methods in the drug development pipeline; new technologies as enablers for cutting-edge R&D; and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. New models and methods are illustrated with cases from Europe, the US, and Asia. This third fully revised edition was expanded to reflect the latest updates in open and collaborative innovation, the greater strategic importance of venture capital and early stage investments, and the new range of emerging technologies now being put to use in pharmaceutical innovation.
KW  - business
KW  - pharmacy
KW  - management
KW  - industrial management
KW  - health care management
KW  - health services administration
KW  - pharmaceutical technology
KW  - pharmacy management
KW  - health economics
KW  - medical economics
KW  - business and management
Y1  - 2018
SN  - 978-3-319-66833-8
SB  - 978-3-319-66833-8
SP  - 179
S1  - 179
PB  - Springer
CY  - Cham
ER  -