TY - JOUR U1 - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed) A1 - Schuhmacher, Alexander A1 - Gassmann, Oliver A1 - Kuss, Michael A1 - Hinder, Markus T1 - The art of virtualizing pharma R&D JF - Drug discovery today N2 - Today, virtualizing pharma R&D is increasingly related with data analytics and artificial intelligence (AI), technologies that have been developed by software companies outside the healthcare sector. The process of virtualizing pharma R&D is closely related to the technological advancements that result in the generation of large data sets ranging from genomics, proteomics, metabolomics, medical imaging, IoT wearables and large clinical trials, making it necessary for pharma companies to find new ways to store and ultimately analyze information. As a consequence, pharma companies are experimenting with AI in R&D ranging from in-silico drug design to clinical trail participants identification or dosage error reduction. Y1 - 2019 U6 - https://doi.org/10.1016/j.drudis.2019.07.004 DO - https://doi.org/10.1016/j.drudis.2019.07.004 VL - 24 IS - 11 SP - 2105 EP - 2107 S1 - 3 PB - Elsevier CY - Amsterdam ER -