@inproceedings{SchmaehGutsche2017,
  author    = {Marco Schm{\"a}h and J{\"o}rg Gutsche},
  title     = {Digital value selling : status quo and opportunities},
  booktitle = {Digital Enterprise Computing (DEC 2017) : July 11 - 12, 2017, B{\"o}blingen, Germany. - (Lecture notes in informatics (LNI) - proceedings ; volume P-272)},
  editor    = {Alexander Rossmann},
  pages     = {171 -- 182},
  year      = {2017},
}