@incollection{SchmaehGutscheMeyerGossner2015,
  author    = {Marco Schm{\"a}h and J{\"o}rg Gutsche and Martin Meyer-Gossner},
  title     = {Wie Soft Skills und Social Business das Account Management revolutionieren},
  booktitle = {Kundenintegration und Leistungslehre},
  editor    = {Sabine Flie{\"s}},
  isbn      = {978-365-80744-8-7},
  doi       = {10.1007/978-3-658-07448-7\_23},
  year      = {2015},
}