@article{SchmaehGutsche2016,
  author    = {Marco Schm{\"a}h and J{\"o}rg Gutsche},
  title     = {Die Metamorphose der Discounter},
  journal   = {Marke 41 : das neue Journal f{\"u}r Marketing},
  volume    = {9},
  number    = {5},
  pages     = {56 -- 59},
  url       = {https://www.marke41.de/index.php/archiv/pdf},
  year        = {2016},
}