@incollection{SchuhmacherGassmannHinder2016,
  author    = {Alexander Schuhmacher and Oliver Gassmann and Markus Hinder},
  title     = {New innovation models in pharmaceutical R\&D},
  booktitle = {Value creation in the pharmaceutical industry : the critical path to innovation},
  editor    = {Alexander Schuhmacher},
  isbn      = {978-3-527-69340-5},
  doi       = {10.1002/9783527693405.ch18},
  year      = {2016},
}