TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Eller, Eric
A1  - Hofmann, Rupert
A1  - Schwarz, Jan Oliver
T1  - The customer foresight territory
JF  - Marketing Review St. Gallen
N2  - Customer foresight is a relatively new research field. We introduce the customer foresight territory by discussing its localization between customer research and foresight research. For this purpose, we look at a variety of methods that help to understand customers and future realities. On this basis we provide an overview of customer foresight methods and outline an ideal-typical research journey.
Y1  - 2020
SN  - 1865-6544
SS  - 1865-6544
IS  - 3
SP  - 12
EP  - 19
S1  - 8
PB  - Thexis Verlag
CY  - St. Gallen
ER  -