TY - CHAP U1 - Konferenzveröffentlichung A1 - Krey, Nina A1 - Rauschnabel, Philipp A1 - Chuah, Stephanie A1 - Nguyen, Bang A1 - Hein, Daniel A1 - Rossmann, Alexander A1 - Lade, Shwetak ED - Prinz, Wolfgang T1 - Smartwatches : accessory or tool? The driving force of visibility and usefulness T2 - Mensch und Computer 2016 : Tagungsband N2 - Although still in the early stages of diffusion, smartwatches represent the most popular type of wearable devices. Yet, little is known why some people are more likely to adopt smartwatches than others. To deepen the understanding of underlying factors prompting adoption behavior, the authors develop a theoretical model grounded in technology acceptance and social psychology literature. Empirical results reveal perceived usefulness and visibility as important factors that drive intention. The magnitude of these antecedents is influenced by an individual’s perception of viewing smartwatches as a technology and/or as a fashion accessory. Theoretical and managerial implications are discussed. Y1 - 2016 UN - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-9648 U6 - https://doi.org/10.18420/muc2016-mci-0067 DO - https://doi.org/10.18420/muc2016-mci-0067 SP - 1 EP - 12 S1 - 12 PB - Gesellschaft für Informatik CY - Bonn ER -